In the dark confines of a shipping container Paul Campbell delivers a beautiful elegy to a lost supermarket – the reasonably priced, but no longer extant Somerfield.

 

Wearing a suitably cheap looking funeral suit, Campbell shares fond memories of unassuming, own brand confectionary. He evokes the slightly damp taste of the biscuits.

 

Somerfield may be a half-remembered feature of British life in the noughties but to Campbell it is his happy place.