“It’s just not funny enough.” This was a comment that I kept hearing during the Edinburgh Fringe this year. Not necessarily about the newly-crowned lastminute.com Best Comedy Show winner Richard Gadd, but even he was aware that being listed in the comedy section prompted certain expectations. During his candid show he talked about mistakes he has made in his life - one of them, he quipped, was listing his triumphant Monkey See Monkey Do in the comedy section of the programme.