I finally managed to see The World's End last night. Not at a press screening but in a normal cinema with normal people. Or as normal as people in Brixton get. I was expecting to sit there irritated by phone calls and texting all around me, but maybe it was the quality of the film, maybe it was the specially-shot Alan Partridge request to turn off phones beforehand or maybe it is just the kind of people that go to the Ritzy cinema, but I didn't see one phone screen light up during the 109 minutes.