Comedian Joe Lycett has gone back to being called Joe Lycett.

In March the award-winning comedian and host of C4 consumer series Joe Lycett's Got Your Back changed his name to Hugo Boss by deed poll. 

Lycett announced his change of name on social media, tagging the company and writing: "So @HUGOBOSS (who turnover approx $2.7 billion a year) have sent cease & desist letters to a number of small businesses & charities who use the word 'BOSS' or similar, including a small brewery in Swansea costing them thousands in legal fees and rebranding....this week I legally changed my name by deed poll and I am now officially known as Hugo Boss. All future statements from me are not from Joe Lycett but from Hugo Boss. Enjoy."

He has now issued a new statement on social media: "A little over a month ago I changed my name by deed poll to Hugo Boss. This was to raise awareness about the fact that fashion behemoth Hugo Boss have issued cease and desist letters to small businesses that have the word ‘Boss’ in their name, including independent Swansea brewery, Boss Brewing. And raise awareness it did – it became world news with headlines across the globe and also Dick n Dom from da Bungalow said I should be knighted."

"Hugo Boss released a statement saying they 'welcome the comedian formerly known as Joe Lycett to the Hugo Boss family.' Well I have decided to go back to the Lycetts. They don’t target small businesses, if you ignore the time mum posted a dump to the local florist."

"It’s time for me to return to Joe Lycett. In tomorrow’s episode me and my team secure one of the biggest financial victories ever seen on a consumer TV show. It is worth millions. It would be wrong for the company Hugo Boss to in any way take claim of this victory, or indeed the many other victories across the series."

"I would however like to take this opportunity to issue one final statement as Hugo Boss: Hugo Boss has a smelly bum bum."

Joe Lycett's Got Your Back is on C4 on Fridays at 8pm.