Viacom International Media Networks has announced that Comedy Central’sThe Daily Show with Trevor Noah, is launching on Amazon Alexa for customers in the UK.

Fans with Alexa devices will now have access to a Daily Show Flash Briefing, featuring a daily snippet of news from the show. UK fans will also be able to use the Alexa skill from the Daily Show to request content such as information on when and where to watch the show, as well as the upcoming guest schedule.

Tom Frazer, Vice President, Strategy & Digital VIMN UK commented “We’re consistently exploring new ways to engage and entertain our audiences and, following a successful roll-out in the US, we’re excited to be working with Amazon’s innovative voice service in the UK” 

“Customers love being able to personalise their Alexa Flash Briefing content, and we want to offer the richest selection of news sources possible,” said Fabrice Rousseau, GM, Alexa Skills Kit EU, “We’re excited to add The Daily Show to our existing Flash Briefing line-up in the UK and enable customers to enjoy regular updates from one of the most popular talk shows in the US—just by asking.”

The roll out of the skill for Amazon Alexa forms part of VIMN’s wider push to embrace multi platform and next generation TV. Its Play Plex portfolio, alongside Noggin and BET Play, has enabled VIMN to become the first international broadcaster to offer all of its brands anywhere, anytime, on demand.

Pic: Comedy Central.