Apple has unveiled a first look at “Ted Lasso,” a new original comedy series from Jason Sudeikis and Bill Lawrence, that will premiere globally on Apple TV+ on Friday, August 14.   

Jason Sudeikis plays Ted Lasso (pictured), a small-time college football coach from Kansas hired to coach a professional soccer team in England, despite having no experience coaching soccer. 

In addition to starring, Sudeikis serves as executive producer, alongside Bill Lawrence (“Scrubs”) via his Doozer Productions, in association with Warner Bros. Television and Universal Television, a division of NBCUniversal Content. Doozer’s Jeff Ingold also serves as an executive producer with Liza Katzer as co-executive producer. The series was developed by Jason Sudeikis & Bill Lawrence & Joe Kelly & Brendan Hunt, and is based on pre-existing format/characters from NBC Sports. 

(Update) Jay Richardson's interview with comedian Phoebe Walsh here reveals that she is on the writing team. 

“Ted Lasso” joins highly anticipated soon-to-premiere Apple Original series including docuseries “Dear…,” from Emmy and Peabody Award-winner R.J. Cutler; “Little Voice” a fresh, intensely romantic tale from the award-winning team of J.J. Abrams, Sara Bareilles and Jessie Nelson; documentary film “Dads” from Director Bryce Dallas Howard; “Greatness Code,” a new docuseries that spotlights untold stories from the greatest athletes in the world; as well as award-winning and hit original series now streaming on Apple TV+ including “Defending Jacob,” “Mythic Quest: Raven’s Banquet,” and the Golden Globe nominated and Critics Choice and SAG award-winning series “The Morning Show”; as well as “Central Park” from Emmy Award-winner Loren Bouchard alongside “Frozen” Grammy winner Josh Gad and Emmy winner Nora Smith.